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    <description>Notes on building and running software, written for the people paying for it rather than the people building it.</description>
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      <title>Why your website isn't generating enquiries</title>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
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      <description>Most small business websites don't fail in one dramatic way. They fail in seven quiet ones at once. Here's how to work out which apply to yours, in about half an hour, on your phone.</description>
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      <title>Bespoke or off the shelf?</title>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Choosing a supplier</category>
      <description>Build-versus-buy, from someone who builds. When bespoke software is the right answer, when it very much isn't, and the questions that tell you which you're looking at.</description>
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      <title>How to choose a software development company</title>
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      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
      <category>Choosing a supplier</category>
      <description>Most of the signals people use to judge a software company - the website, the price, the portfolio - don't predict much. Here's what does, and how to check it without being technical.</description>
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