Websites and Software for Independent Estate and Letting Agents
Senior-led engineering for independent estate and letting agents who want a website that works as hard as they do. Built for independent agencies across the UK and Isle of Man.
Let's TalkSenior-led · UK and Isle of Man · Response within 24 hours
We build the technology independent agents run on
Independent agents win on local knowledge, service and reputation - and more of that now plays out online, where buyers and landlords size you up long before they call. OLXR builds the technology behind it: not a template and not a marketing site, but a modern website that plugs into the CRM and portal feeds you already run - so your listings, valuations and enquiries move through one system instead of being re-keyed across several. Senior-led, UK and Isle of Man, from first brief to launch and the years after.
Three ways we work with estate and letting agents
Most agencies start with Frontage - the website platform built for them. Some come straight to bespoke when a CRM integration or a landlord portal is the immediate need. We work the way that fits.
Built to fit the stack you already run
Your website is only as good as the systems behind it. Frontage plugs into the CRM and portal feeds you already use - so your listings keep themselves up to date, with no double entry and no re-keying.
If your CRM already pushes your listings to Rightmove and Zoopla, your site reads that same feed - so your CRM stays the single source of truth. Update a property once and your website keeps step with the portals automatically: no stale prices, no sold signs left showing, and every listing accurate under both UK and Isle of Man rules.
Why estate and letting agents work with OLXR
Direct contact with the engineer
You work directly with Owen - the founder, architect, and engineer building your system - from first conversation to launch and beyond. No sales team, no account managers, no junior staff.
Senior engineering, not junior delivery
OLXR is a senior-led practice. Architecture decisions, integration design, and technical trade-offs are made by someone with over a decade of commercial experience across financial services, fintech, and SaaS.
Honest about scope
Bespoke is only recommended when it earns its cost. If an off-the-shelf tool solves the problem for less, you will hear about it. Most of our work comes from referrals and repeat clients, which only works if the advice is honest.
What a working agency website actually does
A modern agency website should be doing several jobs at once. Most fall short in the same few ways. Here is what the agencies with genuinely effective sites get right.
Reflects your patch and your specialism
Most agency websites use copy that could describe any agent in any town - no sense of the areas you cover or the work you are known for.
Your areas, property types and team lead the homepage, and the pages are built to rank for "[town] estate agent".
Listings that are never out of date
Sites where listings are added by hand drift out of date - a sold property still showing, a price that changed last week - quietly costing you trust.
Your CRM feed - or our admin panel if you don't run one - keeps every listing, price and status current automatically, with nobody re-keying a thing.
Captures applicants as your own
Plenty of agency sites give a visitor no way to register their interest - so a would-be buyer or renter browses once, leaves no details, and is gone.
Buyers and renters register on your site and land in an applicant database that is yours, with matched-property alerts sent automatically.
Turns interest into booked appointments
Valuation and viewing requests bounce around email and voicemail, and some never get booked at all.
Applicants book straight from a listing, the appointment lands in your team's calendar, and every request is captured.
Works on mobile and is fast
Most property searches start on a phone - and a slow or broken site loses the enquiry before it starts.
The site is engineered to load fast and work properly on a phone - the speed Google rewards in the local searches that bring you instructions.
Tells search engines you're the local agent
"Estate agent [town]" and similar searches drive instructions that most agency sites never capture.
Structured data, area guides and Google Business Profile integration put your agency in front of local searchers.
See a worked example
Three example agency sites you can walk through
Each is a fictional independent agency built on Frontage, with its own brand and look. Browse the listings, run a search, book a viewing - then use the top strip to open the admin panel and see exactly where an enquiry lands.
Frequently Asked Questions
Other sectors we serve
Many firms have adjacent professional services in their network. These pages may be relevant.
Start with a conversation
If you are evaluating OLXR as a potential partner for your agency, the next step is a 30-minute conversation. Tell us what you are trying to build or solve. We will tell you honestly whether we are a fit, what it would take to do it properly, and what the realistic costs and timeline look like.
You will speak directly with Owen. No sales team, no hand-offs.
Free consultation · No commitment · Response within 24 hours