OLXR Frontage
The Website Platform Built for Independent Estate Agents
A professional website, designed around your brand, with your listings fed in automatically and every enquiry - valuations, viewings, applicants - captured and delivered to your team.
One monthly fee. Live in weeks, not months. No rebuild every three years.
No account managers. No outsourced helpdesk. No junior touching your site.
You buy from the person who does the work - Owen, the engineer who built and runs Frontage.
Your marketing drives the clicks - your website lets them down
Most independent agency websites do one of two things. They sit there - a template from years ago that looks like every other agent in town, with listings out of date and a basic contact form that tells you little more than a name. Or they cost a fortune - a one-off bespoke build that's frozen the day it launches, then rebuilt from scratch a few years later when it finally looks dated.
You're already doing the hard part - posting your listings, building a following, earning recommendations. Every bit of it points people at your website. That's the moment a tired site costs you.
Frontage is a modern website, built bespoke for your agency: your listings fed straight from the CRM you already use, or managed through our own admin panel if you don't run one. We look after everything underneath - hosting, security, updates and upgrades - so there's nothing for you to patch, maintain, or rebuild. One monthly fee.
What this means for your agency
Visitors become enquiries you can act on
The buyers and renters who land on your site - from your socials, a recommendation, or a board outside a property - register for alerts, book viewings, and request valuations. Every one is captured and becomes a contact your team can follow up, not a click that bounced away.
Your listings are always right, without anyone touching them
New instruction, price change, sale agreed - your site updates itself from the same feed your CRM or portal software already sends out. Don't run a CRM? Frontage's own admin panel lets you add and edit listings in minutes. Either way: no re-keying, no stale listings, no logging in to republish.
Detailed enquiries, delivered to the right person
Purpose-built forms for valuations, viewings, applicant registrations and callbacks capture the detail your team actually needs - the property, the dates, the budget - and route each one to the right person, into your admin panel, and to your CRM where supported. A proper process, not a name and a one-line email.
Your website is the one part of your marketing you fully own. Frontage makes it pull its weight - and keeps the leads it earns yours.
A site that looks like the best agent in town
Three example Frontage builds - one per skin, each a fictional agency. Walk through any live example: browse the listings, run a search, book a viewing - then use the top strip to jump into the admin panel and see where the leads land.
One plan, everything included
No tiers, no feature gates, no surprises. Every agency on Frontage gets the whole platform.
Frontage
The complete platform for your agency.
No setup fee - your £1,995 setup waived
Book a 20-minute callWhat's included
- Complete agency website, professionally designed for your brand
- Automatic listings from your CRM or portal feed
- Instant online valuations, captured straight to your team
- Applicant registration and property alerts
- Calendar-synced viewing and valuation booking
- Area guides, team pages, and reviews
- Admin panel - edit your own content, instantly
- Hosting, security, SSL, backups, and updates - fully managed
- Support from the engineer who built the platform
£399/month for the first 12 months, then £499 - rolling contract, no lock-in, cancel with 30 days' notice. All prices exclude VAT.
How Frontage compares
Most independent agents end up weighing two options: a one-off build from a web agency, or an off-the-shelf template subscription. Here's where Frontage sits against both.
| One-off agency build | Template subscription | OLXR Frontage | |
|---|---|---|---|
| Design | Bespoke, built around your brand | A theme shared with other agents | Bespoke-grade design, built around your brand |
| Upfront cost | £5,000 to £10,000 | Low or none | £1,995, waived on the launch offer |
| Monthly cost | None, but every fix and change is on you | Low | £499 (£399 on launch), fully managed |
| Property listings | Often added by hand, or a paid bolt-on | Fed automatically from your CRM | Fed automatically from your CRM or portal, any provider |
| Content changes | A quote, a ticket, and a wait | Self-edit, sometimes limited to set blocks | Edit your own content instantly, or ask us - no per-change invoice |
| Your CRM | Yours, if it was integrated at all | Sometimes locked to their own CRM | Works with the CRM you already use, never locked in |
| Staying current | Dates within 2 to 3 years, then rebuilt from scratch | Updated, but on a shared roadmap you don't steer | Continuous upgrades reach your site, no rebuild |
| Who builds and supports it | The agency, until the project ends | An account manager and a support queue | Owen, the engineer who built the platform |
From signed to live in weeks
No months-long web project. Your site is built on the Frontage platform, so the engineering is already done - we apply your brand, customise it around how your agency works, connect your listings, and go.
A 20-minute call
20 minutesA short conversation with Owen. We learn about your agency, your brand, how your listings are managed today, and what you want the site to do. You'll know whether Frontage is the right fit before the call ends.
Scope and agreement
1-2 daysA short written scope of exactly what's included, the timeline, and confirmed pricing, followed by the 12-month agreement. No surprises later. Once it's signed, the work begins.
Onboarding
2-3 daysWe collect your brand assets, photography and domain details, and set up how your listings feed in - from the CRM or portal software you already use, or through the Frontage admin panel if you don't run one.
Build and customise
1-2 weeksYour brand applied to the Frontage platform and customised around how your agency works - your areas, your services, your tone of voice - with listings connected and content in place. You see it all on a private staging site as it comes together.
Review and sign-off
2-3 daysYou review the site on staging. Two rounds of consolidated feedback are included; we make the adjustments and you sign off, which triggers go-live.
Go-live
Launch dayWe point your domain, migrate your content, and set up redirects from your old site so you keep your search rankings. The site goes live and the 12-month term begins.
After launch
Fully managed
Hosting, security, SSL, backups and updates are all handled for you - there's nothing for you to patch or maintain.
Always improving
Improvements to the Frontage platform reach your site automatically - no rebuild every three years.
One point of contact
You deal directly with Owen, the engineer who built and runs the platform - the same person from your first call onwards.
Sounds right for your agency? Book a 20-minute call
About OLXR
OLXR is a bespoke software consultancy based on the Isle of Man, building production-grade software for businesses across the UK since 2019 - including regulated financial and high-volume payment platforms.
Frontage is built on one professionally engineered platform, then customised on top for each agency. The shared foundation means the hard engineering is already done and proven - and improvements to it reach every site we run - while your own build is tailored to your brand and the way you work. That's how Frontage delivers bespoke-grade quality for a fraction of what the same site costs built from scratch.
Read more about OLXRFrequently Asked Questions
See it with your own branding
Book a 20-minute call. If Frontage's a fit, we'll show you what your agency's site would look like on the platform - before you commit to anything. No obligation. Response within 24 hours.
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